Marketing Quiz 3

Q.1. The folowing ofering is not a service-
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) Al of these
Ans: 4



Q.2. The course of a product's sale and profit over its lifetime is caled-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption proces
(4) The product life cycle.
(5) Al of these
Ans: 4

Q.3. The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cuting
(4) Profit maximization with customer satisfaction
(5) None of these
Ans: 4

Q.4. Warehouse Management does not include -
(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure
Ans: 5

Q.5. Cros seling is very efective in the sale of one of the folowing -
(1) Debit – Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) Al of these
Ans: 5

Q.6. Customer’s Relationship with the Bank is influenced by -
(1) Customer’s atitudes
(2) Atitude of bank staf
(3) Atitudes of salesperson
(4) God service
(5) Al of these
Ans: 5

Q.7. Labeling is important for informational, legal & - reasons -
(1) Marketing
(2) Branding
(3) Strategic
(4) Promotional
(5) None of these
Ans: 4

Q.8. Acid Test of a brand is-
(1) Brand preference
(2) Brand awarenes
(3) Brand loyalty
(4) Brand equity
(5) Band aceptabilty
Ans: 3

Q.9. If Honda uses its company name to cover such diferent products as its automobiles lawn mowers and motorcycles, it is practicing which of the folowing-
(1) New brand strategy
(2) Live extension strategy
(3) Multiband strategy
(4) Brand extension strategy
(5) Al of these
Ans: 4

Q.10. Which of the folowing statement is FALSE ?
(1) Marketing is a consumer – oriented proces.
(2) Marketing is much more than seling and advertising.
(3) The concept of marketing is a narow term.
(4) Marketing starts even before production starts.
(5) Marketing helps the enterprise to adapt o the changing
conditons and circumstances.
Ans: 3

Q.11. When the market research organization choses a segment of the population that represents the
population as a whole, they have chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market
(5) None of these
Ans: 3

Q.12. What are specialty stores?
(1) Stores that specializes in electronic gods only.
(2) Stores that specializes in a single line of gods with a dep asortment to give wider choice to customers.
(3) Stores that are managed by hawkers, pedlars, stret vendors.
(4) Stores that ofer great shoping convenience to customers.
(5) Stores that specializes in seling boks only.
Ans: 2

Q.13. Which of the folowing statements is corect?
(1) Marketing is the term used to refer only to the sales function within a firm.
(2) Marketing managers usualy don’t get involved in production or distribution decisions.
(3) Marketing is an activity that considers only the neds of the organization, not he neds of society as a whole.
(4) Marketing is the activity, set of instiutions, and proceses for creating, communicating, delivering and exchanging oferings that have value for customers, clients, partners, society at large.
(5) None of these
Ans: 4

Q.14. Short erm planing focuses on-
(1) Functional plans
(2) Long term objective (3) Specific goal
(4) Both 1 & 3
(5) None of these
Ans: 4

Q.15. Which among the folowing is not an example of convenience gods?
(1) Tea
(2) Newspaper
(3) Cofe
(4) Shirts
(5) None of these
Ans: 4

Q.16. SME means -
(1) Smal and medium enterprises
(2) Smal scale marketing enties
(3) Smal & medium establishments
(4) None of these
Ans: 1

Q.17. The Sequence of a sales proces is -
(1) Lead generation, cal, presentation & sale
(2) Sales, presentation, lead generation, cal
(3) Lead generation, cal, sale & presen tation
(4) There is no sequence required
(5) None of these
Ans: 1

Q.18. Multiple packaging is -
(1) Likely to increase demand
(2) The same as family packaging
(3) The most efective type of packaging
(4) The most expensive
(5) None of these
Ans: 2

19. Which of the folowing is NOT one of the characteristics of services ?
(1) Perishabilty
(2) Variabilty
(3) Customer Participation
(4) Tangibilty
(5) Inseparabilty
Ans: 4

Q.20. A method in which brand equity is measured by comparing diference betwen the retail price of the
brand and the retail price of an unbranded product in same category is caled-
(1) Brand godwil method
(2) price premium method
(3) Production method
(3) Both 1 and 2
(4) Neither 1 nor 2
Ans: 2

Q.21. Expand ICDT Model.
(1) Information, communication, Transaction and Distribution.
(2) Investment, communication, transaction and distribution.
(3) Internet, carier, Transaction and Distribution.
(4) Internet, communication, Transport and Distribution.
(5) Information, communication, Transportation and Distribution.
Ans: 1

Q.22. In the history of marketing, when did the production period end?
(1) In the late 180s
(2) In the early 190s
(3) In the 1920s
(4) After the end of the Second World War
(5) Noe of these
Ans: 3

Q.23. In marketing terms Atitude can best be defined as a -
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
Ans: 3

24. The study of human population in terms of size, density, age, gender, race, ocupation and other statistics is caled:
(1) Geothermic
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these
Ans: 2

Q.25. Reference group influences Vis-a-Vis consumption decision is a function of the--
(1) Product Category
(2) Group characteristics
(3) Group communication proces
(4) Al of these
(5) None of these
Ans: 4

Q.26. Just in time (JIT) technique is geting wider aceptance world over. The technique was first introduced in-
(1) India
(2) America
(3) Japan
(4) None of these
(5) Al of these
Ans: 3

Q.27. Advertising for..... is not alowed on T.V.
(1) Liquor
(2) Cigrates
(3) Both 1 and 2
(4) Soaps
(5) None of these
Ans: 2

Q.28. In Market segmentation which among the folowing is not an economic component-
(1) Age
(2) Gender
(3) Both 1 and 2
(4) Income level
(5) Taxes
Ans: 3

Q.29. Sales promotion involves, the incorect option-
(1) Building product awarenes
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these
Ans:4

30. A brand is BEST defined as a -
(1) Registered design or symbol that is displayed on the product.
(2) Related group of words that describe the product.
(3) Name, symbol, design or combination of these that identifies a seler’s product.
(4) Copyrighted word(s) that give the manufacturer exclusive ownership.
(5) Name of the manufacturer of the product.

Ans: 3