Marketing Quiz 4

Q.1. A --- is any activity or benefit ofered for sale that is esentialy intangible and does not result in the ownership of anything.
(1) Demand
(2) Basic staple
(3) Product
(4) Service
(5) Al of these
Ans: 4



Q.2. The first step in seling proces-
(1) Pre-aproach
(2) aproaching the customer
(3) Making the presentations
(4) Prospecting
(5) None of these
Ans: 4

Q.3. The proces that urns marketing strategies and plans in to marketing action in order to acomplish strategic marketing objective is caled-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these
Ans: 4

Q.4. Expand SWOT.
(1) Strengths, Width, Oportunites, Threats
(2) Security, Weakneses, Oportunites, Threats.
(3) Strengths, Weakneses, Oportunites, Threats
(4) Society, Weakneses, Oportunites ,Travel
(5) Systems, Weakneses, Oportunites, Travel
Ans: 3

Q.5. In the context of globalization, BPO means-
(1) Britsh Petroleum Organization
(2) Britsh Pasport Ofice
(3) Busines Proces Outsourcing
(4) Busines Proces Orientation
(5) Al of the above
Ans: 3

Q.6. A person who ultimately determines any part or whole of the buying decision is caled-
(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) None of these
Ans: 1

Q.7. Which among the folowing is a feature of god forecasting method -
(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availabilty
(5) Al of these
Ans: 5

Q.8. Buyer Resistance means -
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indiferent Salesman
(4) Hesitant buyers
(5) None of these
Ans: 4

Q.9. A god seler should have the folowing qualites-
(1) Developing the work
(2) Submisive
(3) Sympathy
(4) Al of these
(5) None of these
Ans: 4

Q.10. Which of the folowing is NOT a base for Market segmentation ?
(1) Behavioral Segmentation
(2) Demographic Segmentation
(3) Geographic Segmentation
(4) Psychographic segmentation

(5) Status segmentation
Ans: 5

Q.11. Which of the folowing factors contributed to the transiton from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depresion
(5) None of these
Ans: 2

Q.12. DSA Means -
(1) District sales Authority
(2) Direct Seling Agent
(3) Distributor and Sales agent
(4) None of these
(5) Al of these
Ans: 2

Q.13. Efective marketing helps in-
(1) Developing new products
(2) Creating a competive environment
(3) Building demand for product
(4) Al of these
(5) None of these
Ans: 4

Q.14. “Out-sourcing means service rendered by -
(1) Outside agencies
(2) Other departments of the company
(3) Employes other than the sales person
(4) Marketing department
(5) None of these
Ans: 1

Q.15. As a councilor, a personel manager-
(1) Reminds the management of moral obligations towards employes.
(2) Encourages the employes.
(3) Tries to setle the disputes betwen labour & management.
(4) Al of these
(5) None of these
Ans: 2

Q.16. In seling "Consumption" is the ultimate goal of the sales while a marketer-
(1) Identifies consumer neds and wants.
(2) Develop an apropriate product/service to atain customer satisfaction.
(3) Acomplish organizational goals through integrated marketing aproach
(4) al of the above.
(5) None of these
Ans: 4

Q.17. When a firm uses one of its existing brand name as part of a brand name for an improved or new product, the branding is caled____
(1) Individual branding
(2) Over al family branding
(3) Line family branding
(4) Brand extension branding
(5) None of these
Ans: 4


Q.18. Which of the folowing is most likely to stimulate customer loyalty-
(1) Coupons
(2) sweepstaks
(3) Frequent user incentives
(4) Premiums
(5) Samples
Ans: 3

Q.19. What is meant by B2B E-busines Model
(1) Bank-to Busines
(2) Busines-to Bank
(3) Building-to Busines
(4) Busines –to Broadcast
(5) Busines-to Busines
Ans: 5

Q.20. Advertising is a non- personal mas communication by an _______ sponsor.
(1) Unidentified
(2) Identified
(3) Powerful
(4) Spontaneous
(5)Convenient
Ans: 2

Q.21. The plan in the busines buying behaviour model where interpersonal and individual influence might interact is caled the-
(1) Environment
(2) Response
(3) Stimuli
(4) Buying
(5) Al of these
Ans: 4

Q.22. Market Research is neded for-
(1) Deciding the market area
(2) Deciding the right-product o be sold.
(3) Making proper marketing decisions
(4) Deciding right ime to sel
(5) Al of these
Ans: 5

Q.23. When ___branding is used, al of a firm’s products are branded with the same name or at least part of the name:
(1) Individual
(2) Trademark
(3) Family
(4) Selective
(5) Extension
Ans: 3

Q.24. Personal seling tries to achieve thre general goals finding prospects, convincing prospects to buy and -
(1) Monitoring new products being developed
(2) Being aware of competiors sales activites
(3) Avoiding repeat sales
(4) Keping customer satisfied
(5) None of these
Ans: 4

Q.25. Telemarketing is a form of _____
(1) Indirect Marketing
(2) Field Marketing
(3) Virtual Marketing
(4) Direct Marketing
(5) Online Marketing
Ans: 4

Q.26. One distinguishing factor betwen a brand name and a brand is that a brand Name.
(1) Creates customer loyalty
(2) Consists of word
(3) Identifies only one item in the product mix
(4) Implies an organization’s Name
(5) None of these
Ans: 2

Q.27. “Conversion” in sales language means
(1) Converting a buyer into a seler
(2) Converting a seler into a buyer
(3) Converting a prospect into customer
(4) Al of these
(5) None of these
Ans: 3

Q.28. The task of creating strong customer loyalty is caled:
(1) Acountable Marketing
(2) Total Quality Marketing
(3) Relationship Marketing
(4) Direct Marketing
(5) None of these
Ans: 3

Q.29. Cost hat do not vary with production or sales level are caled-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these
Ans: 1

Q.30. The balance shet of an organization gives information regarding-
(1) Result of operations for a particular Period
(2) The financial positon as on a particular date
(3) The operating eficiency of a firm.
(4) Financial positon during a particular period
(5) Al of the above
Ans: 2

Q.31. The act of obtaining a desired object from someone by ofering some in return is caled as a-
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these
Ans: 2

Q.32. The label and a soft drink can reads “ col and reforesting for what reason are these words used?
(1) To provide information
(2) To encourage multiple purchases
(3) To promote the product
(4) To satisfy legal requirements
(5) None of these
Ans: 3

Q.33. ATMs are-
(1) Branches of Banks
(2) Maned counters of Banks
(3) Unmaned cash dispensers
(4) Al of these
(5) None of these
Ans: 3

Q.34. Marketers should view packaging as a major strategic tol, especialy for -
(1) Consumer Convenience products
(2) Industrial products
(3) Consumer Shoping products
(4) Specialty products
(5) None of these
Ans: 1

Q.35. Before Contacting aceptable prospects, a salesperson for an industrial cleaning company analyzes information about the prospects, product ned, feling about brands, and personal characteristics. This proces is caled -
(1) Prospecting
(2) pre aproach
(3) aproach
(4) making the presentation
(5) Preparing
Ans: 5

Q.36. Bank of Mathura is ofering higher interest-ratio on fixed deposit o senior citzens of 60 years and
above- It is practicing-
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) Al of these
Ans: 3

Q.37. For efective marketing the salesmen should have which of these qualites-
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Efective communication skil
(5) Al of these
Ans: 5

Q.38. Market expansion means:
(1) Hiring more staf
(2) Buying more products
(3) firing more staf
(4) Buying more companies
(5) None of these
Ans: 5

Q.39. Automated Teler machines (ATMs) are inovation for the banking industry. In terms of theservice industry this is an inovation in the – element of the marketing mix.
(1) Pricing
(2) Promotion
(3) Distribution
(4) Product
(5) None of these
Ans: 3

Q.40. Entrepreneurs find direct marketing atractive because of -
(1) Investment is low
(2) It doesn't required specialized skils
(3) Returns are quick
(4) Al of above
(5) None of these
Ans: 4