Marketing Quiz 1

1. Modern style of marketing include
(1) digital marketing (2) tele-marketing (3) e-commerce
(4) e-mails solicitation (5) Al of these
Ans. (5)

2. Agresive Marketing is necesitated due to:
(1) globalization (2) increased competion (3) increased production
(4) increased job oportunites (5) Al of these
Ans. (2)



3. The sole aim of marketing is to
(1) increase sales
(2) increase the number of employes
(3) increase profits
(4) increase production
(5) Al of these
Ans. (1)

4. SME means
(1) Seling and Marketing Establishment
(2) Seling and Managing Employe
(3) Sales and Marketing Employe
(4) Smal and Medium Enterprises
(5) None of these
Ans. (4)

5. Social marketing is
(1) share market prices
(2) marketing by the entire society
(3) internet marketing
(4) marketing for the social cause
(5) society bye-laws
Ans. (4)

6. Personal oans can be canvased among
(1) salaried person (2) pensioners (3) foreign nationals
(4) NRI Customers (5) Non-customers
Ans. (1)

7. Value-aded services means
(1) costlier products
(2) large number of products
(3) aditonal services
(4) at par services
(5) None of these
Ans. (3)

8. A cal means:
(1) shout out o somebody
(2) profesion or busines
(3) visitng friends
(4) visitng prospective customers
(5) after-sales service
Ans. (4)

9. Eficient Marketing styles require
(1) proper planing (2) god communication skils (3) team work
(4) knowledge of products (5) Al of these
Ans. (5)

10. The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) abilty and wilingnes of the salesperson
(5) team leader agresivenes
Ans. (4)

11. Conversion means:
(1) meting a prospective client
(2) interacting with a prospective client
(3) converting an employer into an employe
(4) converting a seler into a buyer
(5) converting a prospective client into a buyer
Ans. (5)

12. Which of the folowing is not involved in the Growth Strategies of a company?
(1) Horizontal integration(2) Vertical Integration (3) Diversification
(4) Intensification (5) None of these
Ans. (4)

13. One of the folowing is not included in the 7 P's of Marketing. Find the same.
(1) Product (2) Price (3) Production
(4) Promotion (5) None of these
Ans. (3)

14. Cros-seling is a basic function of
(1) Al employers (2) Al employes (3) Al salespersons
(4) Planing Department (5) Al of the above
Ans. (3)

15. Online Marketing is the function of which of the folowing
(1) Purchase section (2) Production Department (3) IT Department
(4) Design Section (5) A colective function of al staf
Ans. (5)

16. Bancasurance can be sold to
(1) Al banks
(2) Al insurance companies
(3) Insurance Agents
(4) Al existing and prospective bank customers
(5) Al of the above
Ans. (4)

17. Cros-seling is not efective for which one of the
folowing products?
(1) Debit Cards (2) Savings Acounts (3) Internet Banking
(4) Pension loans (5) Personal oans
Ans. (2)

18. Lead generation means
(1) tips for seling tactics
(2) tips for beter production
(3) generating leaders
(4) likely sources for prospective clients
(5) Al of these
Ans. (4)

19. Efective seling skils depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Per strength
(4) Knowledge level of the sales team
(5) Educational evel of the sales team
Ans. (3)

20. Data mining means analyzing the data stored with
(1) The DSA
(2) The front-ofice staf
(3) The back-ofice staf
(4) The customers
(5) None of these
Ans. (3)

21. Which of the folowing is the first step in the 'transaction procesing cycle', which captures busines
data through various modes such as optical scaning or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction procesing
(4) Data Entry
(5) None of these
Ans. (1)

22. Customization means:
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) Al of these
Ans. (3)

23. Find the corect statement:
(1) Marketing is redundant in monopolistic companies
(2) The performance of a salesperson depends on the amount of incentives paid
(3) Marketing is influenced by per performance.
(4) An increase in market shares indicates fal in busines volume.
(5) A mision statement is part of the Company's Prospectus.
Ans. (5)

24. The target group of the SME loans is
(1) Al businesmen
(2) Al profesionals
(3) Al SIs
(4) Al of the above
(5) None of these
Ans. (3)

25. Home loans can be best canvased among
(1) Builders
(2) Flat owners
(3) Land developers
(4) Agriculturist
(5) Individual wanting to buy a flat or house
Ans. (5)

26. CRM (Customer Relationship Management) is
(1) A pre-sales activity
(2) A tol for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) Al of the above
 Ans. (5)

27. Customization is useful for
(1) Designing customer specific product
(2) Cal centres
(3) Publicity
(4) Motivating the staf
(5) Cold cals
Ans. (1)

28. Market-driven strategy includes
(1) identifying problems
(2) planing marketing tactics of pers
(3) positoning the organization and its brands in the market place
(4) internal marketing
(5) seling old products
Ans. (3)

29. Inovation in marketing is same as
(1) motivation
(2) perspiration
(3) aspiration
(4) creativity
(5) team work
Ans. (4)

30. Generation of sales lead can be improved by
(1) being very talkative
(2) increasing personel and profesional contact
(3) being pasive
(4) engaging recovery agent
(5) product designs
Ans. (2)

31. Service marketing is the same as
(1) internet marketing
(2) telemarketing
(3) internal marketing
(4) relationship marketing
(5) transaction marketing
Ans. (4)

32. Marketing chanels means
(1) delivery objects
(2) sales target
(3) delivery outlets
(4) delivery boys
(5) sales teams
Ans. (3)

33. Market research is useful for __?
(1) Deciding proper marketing strategies
(2) Deciding the seling price
(3) chosing the right products
(4) chosing the sales person
(5) Al of these
Ans. (5)

34. A market plan is
(1) performance apraisal of the marketing staf
(2) company prospectus
(3) documented marketing strategy
(4) busines targets
(5) cal center
Ans. (3)

35. The key chalenge to market-driven strategy is
(1) Seling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting shot-term vision
Ans. (3)

36. A sucesful "Blue Ocean" requires
(1) Efective communication
(2) Inovative skils
(3) Motivation
(4) Al of the above
(5) None of these
Ans. (4)

37. E-Marketing is the same as
(1) virtual marketing
(2) digital marketing (3) real time marketing
(4) al of these
(5) None of these
Ans. (4)